MKT 300    Principles of Marketing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.

Schedule: Full Term, Jan 19-May 21
M            09:00AM-10:20AM   LEC   L.Reynolds           SCC MAIN BUS 236     21169
TBA          TBA               LEC   L.Reynolds            TBA TBA             21169
Hybrid Class. This is a combination of face-to-face and online instruction. Students are expected to attend during the times indicated above, and will need a computer with Internet access for the online portion.
On-Campus

MKT 310    Selling Professionally    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course will examine and present the qualifications necessary to achieve success in professional selling. Emphasis will be placed on the development of a business personality and its application to prospecting, structuring the sales presentation, handling objections, closing, servicing, and customer relationship management. Application of techniques in product and service situations and integration of technology as a sales tool will be explored. Different types of selling experiences such as direct, industrial, wholesale, and retail are covered. Students will participate in role-playing exercises and deliver a sales presentation. This course is recommended for all students entering any career in business.

Schedule: Full Term, Jan 19-May 21
MW           10:30AM-11:50AM   LEC   L.Reynolds           SCC MAIN BUS 236     24647
On-Campus

MKT 314    Advertising    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course examines advertising as a marketing communications tool. Emphasis will be placed on consumer behavior, creative methods, media selection, measurements of effectiveness, and coordination with other aspects of the marketing program.

Schedule: Full Term, Jan 19-May 21
T            05:30PM-08:35PM   LEC   J.Hunter             SCC MAIN BUS 236     24606
On-Campus

MKT 330    Internet Marketing    3 Units

Prerequisite: None.
Advisory: CISC 305 with a grade of "C" or better.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course introduces students to the current state of the art in e-business, with an emphasis on the theory and practice of marketing in an electronic environment. Students will learn how to use the personalization and interactivity of the Internet to build strong customer relationships. These concepts will be applied to traditional brick and mortar as well as exclusively online businesses.