Fall 2018 Class Schedule (SCC)



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MKT 300    Principles of Marketing    3 Units

Prerequisite: None.
Advisory: BUS 100, ENGWR 101, or ESLW 340 with grades of "C" or better.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.

Schedule: Full Term, Aug 25-Dec 20

TBATBALECL.ReynoldsOff Campus Online 18912Textbook
Online Class. A computer with Internet access is required in this class. Mandatory Online Orientation: The online orientation will be available to enrolled and waitlisted students in Canvas: http://canvas.losrios.edu beginning Saturday, August 25 at 8:00 a.m. and must be completed by Monday, August 27 at 11:59 p.m.
Off-Campus - West Sacramento Center, 1115 West Capitol Avenue, West Sacramento.



MKT 310    Selling Professionally    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course examines and presents the qualifications necessary to achieve success in professional selling. Emphasis is placed on the development of a business personality and its application to prospecting, structuring the sales presentation, handling objections, closing, servicing, and customer relationship management. Application of techniques in product and service situations and integration of technology as a sales tool are explored. Different types of selling experiences such as direct, industrial, wholesale, and retail are covered. Students will participate in role-playing exercises and deliver a sales presentation. This course is recommended for all students entering any career in business.

Schedule: Eight Week - Second, Oct 18-Dec 14

MW09:00AM-10:20AMLECB.MomSCC MAIN BUS 23618771Textbook
TBATBALECB.MomSCC MAIN Online 18771Textbook
Hybrid Class. This is a combination of face-to-face and online instruction. Students are expected to attend during the times indicated above, and will need a computer with Internet access for the online portion.



MKT 314    Advertising    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course examines advertising as a marketing communications tool. Emphasis is placed on consumer behavior, creative methods, media selection, measurements of effectiveness, and coordination with other aspects of the marketing program.

Schedule: Full Term, Aug 25-Dec 20

TTh10:30AM-11:50AMLECL.ReynoldsSCC MAIN BUS 20317131Textbook
On-Campus



MKT 330    Internet Marketing    3 Units

Prerequisite: None.
Advisory: CISC 305 with a grade of "C" or better.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course introduces the use of social media and other internet technologies, with an emphasis on the theory and practice of marketing in an electronic environment. Topics include the personalization and interactivity of the Internet to build strong customer relationships. These concepts are applied to traditional brick and mortar as well as exclusively online businesses.

Schedule: Full Term, Aug 25-Dec 20

TBATBALECL.ReynoldsSCC MAIN Online 17897Textbook
Online Class. For MANDATORY ORIENTATION dates, times, and locations click on this website:
http://www.scc.losrios.edu/buscis/orientations-fall/. Please note that the instructor may drop any student who does not attend the mandatory orientation. A computer with Internet access is required in this class.



Fall 2018 Class Schedule

Updated: October 12, 2018