Fall 2016 Class Schedule (SCC)



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MKT 300    Principles of Marketing    3 Units

Prerequisite: None.
Advisory: BUS 100, ENGWR 101, or ESLW 340 with grades of "C" or better.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.

Schedule: Full Term, Aug 20-Dec 15
W         10:30AM-11:50AM LEC L.Reynolds           SCC MAIN BUS 107         17126 
Textbook
TBA       TBA             LEC L.Reynolds           SCC MAIN Online          17126 Textbook
Hybrid Class. This is a combination of face-to-face and online instruction. Students are expected to attend during the times indicated above, and will need a computer with Internet access for the online portion.



MKT 312    Retailing    3 Units

Prerequisite: None.
Advisory: BUS 100, ENGWR 101, or ESLW 340 with grades of "C" or better.
Course Transferable to CSU
Hours: 54 hours LEC
Description: Retailing is a business activity that provides goods and services to customers for their personal use. This course covers modern retail operations with emphasis on consumer behavior, store location, sourcing of goods, pricing, organization, promotion, merchandising, management, and other pertinent factors of retail operations.

Schedule: Eight Week - Second, Oct 13-Dec 09
TBA       TBA             LEC D.White              SCC MAIN Online          20636 
Textbook
NEW SECTION - 20636 - as of 9/12/16
Online Class. For MANDATORY ORIENTATION dates, times, and locations click on this website: http://www.scc.losrios.edu/buscis/orientations-fall/. Please note that the instructor may drop any student who does not attend the mandatory orientation. A computer with Internet access is required in this class.



MKT 314    Advertising    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course examines advertising as a marketing communications tool. Emphasis will be placed on consumer behavior, creative methods, media selection, measurements of effectiveness, and coordination with other aspects of the marketing program.

Schedule: Full Term, Aug 20-Dec 15
TTh       10:30AM-11:50AM LEC L.Reynolds           SCC MAIN BUS 107         17060 
Textbook
On-Campus



MKT 330    Internet Marketing    3 Units

Prerequisite: None.
Advisory: CISC 305 with a grade of "C" or better.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course introduces students to the current state of the art in e-business, with an emphasis on the theory and practice of marketing in an electronic environment. Students will learn how to use the personalization and interactivity of the Internet to build strong customer relationships. These concepts will be applied to traditional brick and mortar as well as exclusively online businesses.

Schedule: Full Term, Aug 20-Dec 15
TBA       TBA             LEC L.Reynolds           SCC MAIN Online          17993 
Textbook
Online Class. For MANDATORY ORIENTATION dates, times, and locations click on this website: http://www.scc.losrios.edu/buscis/orientations-fall/. Please note that the instructor may drop any student who does not attend the mandatory orientation. A computer with Internet access is required in this class.



Fall 2016 Class Schedule

Updated: December 20, 2016