Fall 2011 Class Schedule (SCC)



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MKT 300    Principles of Marketing    3 Units

Prerequisite: None.
Advisory: BUS 100, ENGWR 100, or ESLW 340 with grades of "C" or better.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.

Schedule: Full Term, Aug 20-Dec 15
Th        10:30AM-11:50AM LEC L.Reynolds           SCC MAIN BUS 225         25272 
Textbook
TBA       TBA             LEC L.Reynolds            TBA TBA                 25272 Textbook
Hybrid Class. This is a combination of face-to-face and online instruction. Students are expected to attend during the times indicated above, and will need a computer with Internet access for the online portion.



MKT 310    Selling Professionally    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course will examine and present the qualifications necessary to achieve success in professional selling. Emphasis will be placed on the development of a business personality and its application to prospecting, structuring the sales presentation, handling objections, closing, servicing, and customer relationship management. Application of techniques in product and service situations and integration of technology as a sales tool will be explored. Different types of selling experiences such as direct, industrial, wholesale, and retail are covered. Students will participate in role-playing exercises and deliver a sales presentation. This course is recommended for all students entering any career in business.

Schedule: Full Term, Aug 20-Dec 15
MW        09:00AM-10:20AM LEC L.Reynolds           SCC MAIN BUS 225         25050 
Textbook
On-Campus



MKT 314    Advertising    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course examines advertising as a marketing communications tool. Emphasis will be placed on consumer behavior, creative methods, media selection, measurements of effectiveness, and coordination with other aspects of the marketing program.

Schedule: Full Term, Aug 20-Dec 15
Th        06:00PM-09:05PM LEC J.Hunter             SCC MAIN BUS 222         25058 
Textbook
On-Campus



Fall 2011 Class Schedule

Updated: December 20, 2011