Spring 2018 Class Schedule (ARC)



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MKT 300    Principles of Marketing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course provides a general overview of the principles of marketing. It focuses on the marketing concept and customer satisfaction. Topics include the controllable elements of the marketing mix (product, place or distribution, promotion, and price) as well as the uncontrollable elements of the marketing environment. This course also examines the topics of target marketing, market segmentation, consumer behavior, social responsibility, marketing research, and international marketing.

Schedule: Eight Week - Second, Mar 13-May 10

TBATBALECR.MorrisARC MAIN Online 10621Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at
www.arc.losrios.edu/online

Schedule: Full Term, Jan 13-May 16

MW09:00AM-10:20AMLECR.MorrisARC MAIN CMC 40610037Textbook
NOTE: This is a Web-Enhanced course meeting in the classroom with online requirements. Students must have access to a computer. Students will take quizzes and do other work online through the Desire2Learn system.

TBATBALECR.MorrisARC MAIN Online 10038Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

TBATBALECR.MorrisARC MAIN Online 11167Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 310    Selling Professionally    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course examines the personal selling philosophy and career opportunities in professional consumer and business selling. The development of a successful presentation strategy is examined, and techniques are illustrated for the steps of selling: approach, sales demonstration, overcoming objections, negotiation, closing, and servicing the sale. This course helps develop better selling and personal marketing techniques. Field trips may be required.

Schedule: Full Term, Jan 13-May 16

M07:00PM-10:15PMLECD.CarlsonARC MAIN DaviesHall 11410404Textbook

MKT 312    Retailing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is an introduction to the field of retailing. It covers various aspects of retailing, including store location and layout, consumer behavior, human resource management, merchandise buying, pricing, and promotion. Multichannel retailing is discussed, which includes stores, websites, catalogs, and telemarketing. Field trips may be required.

Schedule: Full Term, Jan 13-May 16

TBATBALECR.MorrisARC MAIN Online 11115Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at
www.arc.losrios.edu/online


MKT 314    Advertising    3 Units

Prerequisite: None.
Advisory: MKT 300
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is an introduction to consumer advertising. It covers the advertising industry, including advertisers, agencies, media, and suppliers. Consumer behavior is also studied, to realize how advertisers attempt to understand their target audience. Advertising media are investigated in detail, including television, radio, newspapers, magazines, outdoor, Internet, social media, and direct mail. This course emphasizes group dynamics in the development of an advertising campaign. It is recommended for those interested in a career in advertising, as well as future entrepreneurs hoping to develop effective advertising for their businesses.

Schedule: Full Term, Jan 13-May 16

MW12:00PM-01:20PMLECR.MorrisARC MAIN Lib 00210636Textbook
The above class meets both online and in the classroom. Students must have access to a computer. Students will take quizzes and do other work online through the Canvas system.


MKT 330    Internet Marketing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course introduces the use of social media and other Internet technologies, with an emphasis on the theory and practice of marketing in an electronic environment. Topics include the personalization and interactivity of the Internet to build strong customer relationships. These concepts are applied to traditional brick and mortar as well as exclusively online businesses.

Schedule: Full Term, Jan 13-May 16

TBATBALECJ.LeARC MAIN Online 12912Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at
www.arc.losrios.edu/online


MKT 498    Work Experience in Marketing    1-4 Units

Prerequisite: None.
Advisory: Eligible for ENGRD 310 or ENGRD 312 AND ENGWR 300; OR ESLR 340 AND ESLW 340.
General Education: AA/AS Area III(b)
Enrollment Limitation: Students must be in a paid or unpaid internship, volunteer position, or job related to marketing with a cooperating site supervisor. Students are advised to consult with the Marketing Department faculty to review specific certificate and degree work experience requirements.
Course Transferable to CSU
Hours: 300 hours LAB
Description: This course provides students with opportunities to develop marketable skills in preparation for employment or advancement within the field of marketing. It is designed for students interested in work experience and/or internships in transfer-level degree occupational programs. Course content includes understanding the application of education to the workforce, completion of Title 5 required forms which document the student's progress and hours spent at the work site, and developing workplace skills and competencies. During the semester, the student is required to attend a weekly orientation and 75 hours of related paid work experience, or 60 hours of unpaid work experience for one unit. An additional 75 or 60 hours of related work experience is required for each additional unit. First-time participants are required to attend a weekly orientation and a final meeting. Returning participants are required to attend the first class meeting, a mid-semester meeting, and a final meeting and may meet individually with the instructor as needed to complete a work site observation and all program forms, receive updates, and assignments. Students may take up to 16 units total across all Work Experience course offerings. This course may be taken up to four times when there are new or expanded learning objectives. Only one Work Experience course may be taken per semester.

Schedule: Eight Week - Second, Mar 13-May 10

TBATBALABS.Jay TBA TBA13126Textbook
TBATBALABS.Jay TBA TBA13126Textbook
NOTE: This course meets online and also requires a face-to-face orientation meeting on Saturday, March 17 at 10:00AM-12:00PM in RM HeED 715, a face-to-face midpoint meeting on Saturday, April 7 at 10:00AM-12:00PM in RM HeED 715 and a final meeting on Saturday, May 5 at 10:00AM-12:00PM in RM HeED 715.
SPECIAL NOTE: Important information regarding this class will be sent to you only through your Los Rios Gmail account. Be sure that you check regularly!! Check email today at
https://apps.losrios.edu/login.html

Schedule: Full Term, Jan 13-May 16

TBATBALABS.Jay TBA TBA20325Textbook
TBATBALABS.Jay TBA TBA20325Textbook
NOTE: This course meets online and also requires a face-to-face orientation meeting on Saturday, January 13 at 10:00AM-12:00PM in RM HeED 716, a face-to-face midpoint meeting on Saturday, March 3 at 10:00AM-12:00PM in RM HeED 716 and a final meeting on Saturday, May 5 at 10:00AM-12:00PM in RM HeED 716.
SPECIAL NOTE: Important information regarding this class will be sent to you only through your Los Rios Gmail account. Be sure that you check regularly!! Check email today at https://apps.losrios.edu/login.html

T06:00PM-06:50PMLABP.SakakiharaARC MAIN HeEd 71513127Textbook
TBATBALABP.Sakakihara TBA TBA13127Textbook
SPECIAL NOTE: Important information regarding this class will be sent to you only through your Los Rios Gmail account. Be sure that you check regularly!! Check email today at https://apps.losrios.edu/login.html

Schedule: Other Term, Feb 10-Apr 28

TBATBALABP.Sakakihara TBA TBA13130Textbook
TBATBALABP.Sakakihara TBA TBA13130Textbook
NOTE: This course meets online and also requires a face-to-face orientation meeting on Saturday, February 10 at 10:00AM-12:00PM in RM HeED 715, a face-to-face midpoint meeting on Saturday, March 17 at 10:00AM-12:00PM in RM HeED 715 and a final meeting on Saturday, April 28 at 10:00AM-12:00PM in RM HeED 715.
SPECIAL NOTE: Important information regarding this class will be sent to you only through your Los Rios Gmail account. Be sure that you check regularly!! Check email today at https://apps.losrios.edu/login.html

Spring 2018 Class Schedule

Updated: December 15, 2017