Spring 2016 Class Schedule (ARC)



Back to Previous Page

MKT 300    Principles of Marketing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course provides a general overview of the principles of marketing. The marketing concept and customer satisfaction are a primary focus of the course. Topics include the controllable elements of the marketing mix (product, place or distribution, promotion, and price) as well as the uncontrollable elements of the marketing environment. It also examines the topics of target marketing, market segmentation, consumer behavior, social responsibility, marketing research, and international marketing.

Schedule: Full Term, Jan 16-May 18
MW        09:00AM-10:20AM LEC R.Morris             ARC MAIN Lib Arts 129    10040 
Textbook
NOTE: This is a Web-Enhanced course meeting in the classroom with online requirements. Students must have access to a computer. Students will take quizzes and do other work online through the Desire2Learn system.

T         06:00PM-09:05PM LEC R.Morris             ARC MAIN Lib 002         10719 Textbook
NOTE: This is a Web-Enhanced course meeting in the classroom with online requirements. Students must have access to a computer. Students will take quizzes and do other work online through the Desire2Learn system.

TBA       TBA             LEC R.Morris             ARC MAIN Online          10041 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

TBA       TBA             LEC R.Morris             ARC MAIN Online          11383 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

TBA       TBA             LEC R.Condos             ARC MAIN Online          11066 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 310    Selling Professionally    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: The course examines the personal selling philosophy and career opportunities in professional consumer and business selling. The development of a successful presentation strategy is examined, and techniques are illustrated for the steps of selling: approach, sales demonstration, overcoming objections, negotiation, closing, and servicing the sale. It develops better selling and personal marketing techniques. Field trips may be required.

Schedule: Full Term, Jan 16-May 18
M         07:00PM-10:15PM LEC D.Carlson            ARC MAIN DaviesHall 114  10459 
Textbook


MKT 312    Retailing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is an introduction to the field of retailing. It covers various aspects of retailing, including store location and layout, consumer behavior, human resource management, merchandise buying, pricing, and promotion. Multichannel retailing is discussed, which includes stores, websites, catalogs, and telemarketing. Field trips may be required.

Schedule: Full Term, Jan 16-May 18
TBA       TBA             LEC R.Morris             ARC MAIN Online          11315 
Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 314    Advertising    3 Units

Prerequisite: None.
Advisory: MKT 300
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is an introduction to consumer advertising. It focuses on the advertising industry: advertisers, agencies, media, and suppliers. The course investigates how organizations identify and understand their target audience. Advertising media are studied in detail, including television, radio, magazines, newspapers, outdoor, Internet, direct mail, and other media. The highlight of the course involves working in groups, and developing and presenting an entire advertising campaign. This course is recommended for those interested in a career in advertising, or to help future entrepreneurs develop effective advertising for their business.

Schedule: Full Term, Jan 16-May 18
MW        12:00PM-01:20PM LEC R.Morris             ARC MAIN Lib 002         10739 
Textbook
The above class meets both online and in the classroom. Students must have access to a computer. Students will take quizzes and do other work online through the Desire2Learn system.


MKT 330    Internet Marketing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course introduces the use of social media and other Internet technologies, with an emphasis on the theory and practice of marketing in an electronic environment. Topics include the personalization and interactivity of the Internet to build strong customer relationships. These concepts are applied to traditional brick and mortar as well as exclusively online businesses.

Schedule: Full Term, Jan 16-May 18
TBA       TBA             LEC J.Le                 ARC MAIN Online          20020 
Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

Spring 2016 Class Schedule

Updated: May 2, 2016