Spring 2012 Class Schedule (ARC)



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MKT 300    Principles of Marketing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course provides a general overview of the principles of marketing. The marketing concept and customer satisfaction are a primary focus of the course. Topics include the controllable elements of the marketing mix (product, place or distribution, promotion, and price) as well as the uncontrollable elements of the marketing environment. It also examines the topics of target marketing, market segmentation, consumer behavior, social responsibility, marketing research, and international marketing.

Schedule: Full Term, Jan 14-May 16
MW        09:00AM-10:20AM LEC R.Morris             ARC MAIN Rm 129          10056 
Textbook
NOTE: This is a Web-Enhanced course meeting in the classroom with online requirements. Students must have access to a computer. Students will take quizzes and do other work online through the Desire2Learn system.

T         06:00PM-09:05PM LEC R.Morris             ARC MAIN Lib 002         11092 Textbook
NOTE: This is a Web-Enhanced course meeting in the classroom with online requirements. Students must have access to a computer. Students will take quizzes and do other work online through the Desire2Learn system.

TBA       TBA             LEC R.Morris             ARC MAIN Online          10057 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

TBA       TBA             LEC R.Morris             ARC MAIN Online          12178 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

TBA       TBA             LEC R.Condos             ARC MAIN Online          11690 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 310    Selling Professionally    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: The course examines the personal selling philosophy and career opportunities in professional consumer and business selling. The development of a successful presentation strategy is examined, and techniques are illustrated for the steps of selling: approach, sales demonstration, overcoming objections, negotiation, closing, and servicing the sale. It develops better selling and personal marketing techniques. Field trips may be required.

Schedule: Full Term, Jan 14-May 16
M         07:00PM-10:10PM LEC D.Carlson            ARC MAIN DaviesHall 114  10629 
Textbook


MKT 312    Retailing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is an introduction to the field of retailing. It covers various aspects of retailing, including store location and layout, consumer behavior, human resource management, merchandise buying, pricing, and promotion. Multichannel retailing is discussed, which includes stores, websites, catalogs, and telemarketing. Field trips may be required.

Schedule: Full Term, Jan 14-May 16
TBA       TBA             LEC R.Morris             ARC MAIN Online          12064 
Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 314    Advertising    3 Units

Prerequisite: None
Advisory: ENGWR 102 or ENGWR 103 and ENGRD 116 or ESLR 320 and ESLW 320 or placement through assessment; MKT 300.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is a study of the marketing promotional mix with special emphasis on the field of advertising. The course will cover the advertising message from initial research through the final advertising message. Different advertising media will be examined and compared.

Schedule: Full Term, Jan 14-May 16
MW        12:00PM-01:20PM LEC R.Morris             ARC MAIN Lib 002         11134 
Textbook
The above class meets both online and in the classroom. Students must have access to a computer. Students will take quizzes and do other work online through the Desire2Learn system.

Spring 2012 Class Schedule

Updated: April 17, 2012