Spring 2010 Class Schedule (ARC)



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MKT 300    Principles of Marketing    3 Units

Prerequisite: None
Advisory: ENGWR 102 or ENGWR 103 and ENGRD 116, or ESLR 320 and ESLW 320; or placement through assessment.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course will examine in detail the four functions of marketing: product, promotion, price, and place. The marketing concept will be the basis for the entire course. The external marketing factors of environment, competition, government regulation, and consumer behavior will be studied also.

Schedule: Full Term, Jan 16-May 19
MW        09:00AM-10:20AM LEC R.Morris             ARC MAIN Rm 129          22505 
Textbook
NOTE: This is a Web-Enhanced course meeting in the classroom with online requirements. Students must have access to a computer. Students will take quizzes and do other work online through the Desire2Learn system.

T         06:00PM-08:30PM LEC R.Morris             ARC MAIN Rm 157          25127 Textbook
TBA       TBA             LEC R.Morris              TBA TBA                 25127 Textbook
Online & In-class
The above class meets both online and in the classroom. Students must have access to a computer. Students will take quizzes and do other work online through the Desire2Learn system.
.5 hours per week online

TBA       TBA             LEC R.Morris             ARC MAIN Online          22507 Textbook
Mandatory Orientation:    Saturday, January 16
09:00AM-11:00AM    Rm P614

For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

TBA       TBA             LEC R.Morris             ARC MAIN Online          28385 Textbook
Mandatory Orientation:    Saturday, January 16
11:00am-1:00pm    Rm P614

For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

TBA       TBA             LEC R.Condos             ARC MAIN Online          26777 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 310    Selling Professionally    3 Units

Prerequisite: None
Advisory: ENGWR 102 or ENGWR 103 and ENGRD 116, ESLR 320 and ESLW 320, or placement through assessment; BUS 105.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course demonstrates the importance of effective selling techniques. This course will examine and present the qualifications necessary to achieve success in professional selling. This course also emphasizes the development of a business personality and its application to the approach, direction, and closing of a sale. Different types of selling experience such as direct, industrial, wholesale, and retail are covered. This class is recommended for those entering any field of business careers.

Schedule: Full Term, Jan 16-May 19
M         07:00PM-10:15PM LEC D.Carlson            ARC MAIN D 114           23863 
Textbook


MKT 312    Retailing    3 Units

Prerequisite: None
Advisory: ENGWR 102 or ENGWR 103 and ENGRD 116, or ESLR 320 and ESLW 320 or placement through assessment; MKT 300.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is a study of modern retail store operation with emphasis on consumer behavior, store location and layout, pricing, organization, promotion, merchandising, and pertinent legislation.

Schedule: Full Term, Jan 16-May 19
TBA       TBA             LEC R.Morris             ARC MAIN Online          27951 
Textbook
Mandatory Orientation:    Saturday, January 16
1:00PM-03:00PM    Room P614

For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 314    Advertising    3 Units

Prerequisite: None
Advisory: ENGWR 102 or ENGWR 103 and ENGRD 116 or ESLR 320 and ESLW 320 or placement through assessment; MKT 300.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is a study of the marketing promotional mix with special emphasis on the field of advertising. The course will cover the advertising message from initial research through the final advertising message. Different advertising media will be examined and compared.

Schedule: Full Term, Jan 16-May 19
MW        12:00PM-01:20PM LEC R.Morris             ARC MAIN Rm 614          25239 
Textbook
The above class meets both online and in the classroom. Students must have access to a computer. Students will take quizzes and do other work online through the Desire2Learn system.

Spring 2010 Class Schedule

Updated: May 17, 2010