Fall 2018 Class Schedule (ARC)



Back to Previous Page

MKT 295    Independent Studies in Marketing    1-3 Units

Prerequisite: None
Hours: 162 hours LAB
Description: Independent Study is an opportunity for the student to extend classroom experience in this subject, while working independently of a formal classroom situation. Independent study is an extension of work offered in a specific class in the college catalog. To be eligible for independent study, students must have completed the basic regular catalog course at American River College. They must also discuss the study with a professor in this subject and secure approval. Only one independent study for each catalog course will be allowed.

Schedule: Full Term, Aug 25-Dec 20

TBATBALABR.Condos TBA TBA20456Textbook

MKT 300    Principles of Marketing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course provides a general overview of the principles of marketing. It focuses on the marketing concept and customer satisfaction. Topics include the controllable elements of the marketing mix (product, place or distribution, promotion, and price) as well as the uncontrollable elements of the marketing environment. This course also examines the topics of target marketing, market segmentation, consumer behavior, social responsibility, marketing research, and international marketing.

Schedule: Eight Week - Second, Oct 18-Dec 14

TBATBALECR.MorrisARC MAIN Online 12954Textbook
Mandatory Online Orientation
For further information about the course requirements, please note the instructor's name above and then visit the website at
ARC ONLINE Faculty Directory

TBATBALECR.CondosARC MAIN Online 21326Textbook

Schedule: Full Term, Aug 25-Dec 20

MW09:00AM-10:20AMLECR.MorrisARC MAIN Lib 00211933Textbook
TBATBALECR.MorrisARC MAIN Online 10039Textbook
Mandatory Online Orientation
For further information about the course requirements, please note the instructor's name above and then visit the website at ARC ONLINE Faculty Directory

TBATBALECR.MorrisARC MAIN Online 11438Textbook
Mandatory Online Orientation
For further information about the course requirements, please note the instructor's name above and then visit the website at ARC ONLINE Faculty Directory


MKT 312    Retailing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is an introduction to the field of retailing. It covers various aspects of retailing, including store location and layout, consumer behavior, human resource management, merchandise buying, pricing, and promotion. Multichannel retailing is discussed, which includes stores, websites, catalogs, and telemarketing. Field trips may be required.

Schedule: Full Term, Aug 25-Dec 20

TBATBALECR.MorrisARC MAIN Online 11295Textbook
Mandatory Online Orientation
For further information about the course requirements, please note the instructor's name above and then visit the website at
ARC ONLINE Faculty Directory


MKT 330    Internet Marketing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course introduces the use of social media and other Internet technologies, with an emphasis on the theory and practice of marketing in an electronic environment. Topics include the personalization and interactivity of the Internet to build strong customer relationships. These concepts are applied to traditional brick and mortar as well as exclusively online businesses.

Schedule: Full Term, Aug 25-Dec 20

TBATBALECJ.LeARC MAIN Online 12960Textbook
Mandatory Online Orientation
For further information about the course requirements, please note the instructor's name above and then visit the website at
ARC ONLINE Faculty Directory


MKT 495    Independent Studies in Marketing    1-3 Units

Prerequisite: None
Course Transferable to CSU
Hours: 162 hours LAB
Description: Independent Study is an opportunity for the student to extend classroom experience in this subject, while working independently of a formal classroom situation. Independent study is an extension of work offered in a specific class in the college catalog. To be eligible for independent study, students must have completed the basic regular catalog course at American River College. They must also discuss the study with a professor in this subject and secure approval. Only one independent study for each catalog course will be allowed.

Schedule: Full Term, Aug 25-Dec 20

TBATBALABR.Condos TBA TBA20493Textbook

MKT 498    Work Experience in Marketing    1-4 Units

Prerequisite: None.
Advisory: Eligible for ENGRD 310 or ENGRD 312 AND ENGWR 300; OR ESLR 340 AND ESLW 340.
General Education: AA/AS Area III(b)
Enrollment Limitation: Students must be in a paid or unpaid internship, volunteer position, or job related to marketing with a cooperating site supervisor. Students are advised to consult with the Marketing Department faculty to review specific certificate and degree work experience requirements.
Course Transferable to CSU
Hours: 300 hours LAB
Description: This course provides students with opportunities to develop marketable skills in preparation for employment or advancement within the field of marketing. It is designed for students interested in work experience and/or internships in transfer-level degree occupational programs. Course content includes understanding the application of education to the workforce, completion of Title 5 required forms which document the student's progress and hours spent at the work site, and developing workplace skills and competencies. During the semester, the student is required to complete 75 hours of related paid work experience, or 60 hours of related unpaid work experience for one unit. An additional 75 or 60 hours of related work experience is required for each additional unit. All students are required to attend the first class meeting, a mid-semester meeting, and a final meeting. Additionally, students who have not already successfully completed a Work Experience course will be required to attend weekly orientations while returning participants may meet individually with the instructor as needed. Students may take up to 16 units total across all Work Experience course offerings. This course may be taken up to four times when there are new or expanded learning objectives. Only one Work Experience course may be taken per semester.

Schedule: Eight Week - Second, Oct 18-Dec 14

TBATBALABS.Jay TBA TBA12841TextbookFree Digital Book
TBATBALABS.Jay TBA TBA12841TextbookFree Digital Book
NOTE: This course meets online and also requires a face-to-face orientation meeting on Saturday, October 20 at 10:00AM-12:00PM in RM Tech Ed 325, a face-to-face midpoint meeting on Saturday, November 10 at 10:00AM-12:00PM in RM Tech Ed 325 and a final meeting on Saturday, December 8 at 10:00AM-12:00PM in RM Tech Ed 325.
SPECIAL NOTE: Important information regarding this class will be sent to you only through your Los Rios Gmail account. Be sure that you check regularly!! Check email today at
https://apps.losrios.edu/login.html

Schedule: Full Term, Aug 25-Dec 20

T06:00PM-06:50PMLABP.SakakiharaARC MAIN Tech Ed 32612840TextbookFree Digital Book
TBATBALABP.Sakakihara TBA TBA12840TextbookFree Digital Book
SPECIAL NOTE: Important information regarding this class will be sent to you only through your Los Rios Gmail account. Be sure that you check regularly!! Check email today at https://apps.losrios.edu/login.html

TBATBALABS.Jay TBA TBA19213TextbookFree Digital Book
TBATBALABS.Jay TBA TBA19213TextbookFree Digital Book
NOTE: This course meets online and also requires a face-to-face orientation meeting on Saturday, August 25 at 10:00AM-12:00PM in RM Tech Ed 325, a face-to-face midpoint meeting on Saturday, October 13 at 10:00AM-12:00PM in RM Tech Ed 325 and a final meeting on Saturday, December 15 at 10:00AM-12:00PM in RM Tech Ed 325.
SPECIAL NOTE: Important information regarding this class will be sent to you only through your Los Rios Gmail account. Be sure that you check regularly!! Check email today at https://apps.losrios.edu/login.html

Schedule: Other Term, Sep 15-Dec 01

TBATBALABP.Sakakihara TBA TBA12842TextbookFree Digital Book
TBATBALABP.Sakakihara TBA TBA12842TextbookFree Digital Book
NOTE: This course meets online and also requires a face-to-face orientation meeting on Saturday, September 15 at 10:00AM-12:00PM in RM Tech Ed 325, a face-to-face midpoint meeting on Saturday, October 27 at 10:00AM-12:00PM in RM Tech Ed 325 and a final meeting on Saturday, December 1 at 10:00AM-12:00PM in RM Tech Ed 325.
SPECIAL NOTE: Important information regarding this class will be sent to you only through your Los Rios Gmail account. Be sure that you check regularly!! Check email today at https://apps.losrios.edu/login.html

Fall 2018 Class Schedule

Updated: December 14, 2018