Fall 2016 Class Schedule (ARC)



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MKT 300    Principles of Marketing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course provides a general overview of the principles of marketing. It focuses on the marketing concept and customer satisfaction. Topics include the controllable elements of the marketing mix (product, place or distribution, promotion, and price) as well as the uncontrollable elements of the marketing environment. This course also examines the topics of target marketing, market segmentation, consumer behavior, social responsibility, marketing research, and international marketing.

Schedule: Eight Week - Second, Oct 13-Dec 09
TBA       TBA             LEC R.Morris             ARC MAIN Online          20377 
Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

Schedule: Full Term, Aug 20-Dec 15
MW        09:00AM-10:20AM LEC R.Morris             ARC MAIN Lib 002         12313 Textbook
TBA       TBA             LEC R.Morris             ARC MAIN Online          10045 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

TBA       TBA             LEC R.Condos             ARC MAIN Online          11495 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

TBA       TBA             LEC R.Morris             ARC MAIN Online          11684 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 312    Retailing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is an introduction to the field of retailing. It covers various aspects of retailing, including store location and layout, consumer behavior, human resource management, merchandise buying, pricing, and promotion. Multichannel retailing is discussed, which includes stores, websites, catalogs, and telemarketing. Field trips may be required.

Schedule: Full Term, Aug 20-Dec 15
TBA       TBA             LEC R.Morris             ARC MAIN Online          11496 
Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 314    Advertising    3 Units

Prerequisite: None.
Advisory: MKT 300
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is an introduction to consumer advertising. It covers the advertising industry, including advertisers, agencies, media, and suppliers. Consumer behavior is also studied, to realize how advertisers attempt to understand their target audience. Advertising media are investigated in detail, including television, radio, newspapers, magazines, outdoor, Internet, social media, and direct mail. This course emphasizes group dynamics in the development of an advertising campaign. It is recommended for those interested in a career in advertising, as well as future entrepreneurs hoping to develop effective advertising for their businesses.

Schedule: Full Term, Aug 20-Dec 15
Th        06:00PM-09:05PM LEC R.Morris             ARC MAIN Lib 002         10827 
Textbook


MKT 330    Internet Marketing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course introduces the use of social media and other Internet technologies, with an emphasis on the theory and practice of marketing in an electronic environment. Topics include the personalization and interactivity of the Internet to build strong customer relationships. These concepts are applied to traditional brick and mortar as well as exclusively online businesses.

Schedule: Eight Week - Second, Oct 13-Dec 09
TBA       TBA             LEC J.Le                 ARC MAIN Online          20412 
Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 498    Work Experience in Marketing    1-4 Units

Prerequisite: None.
Advisory: Eligible for ENGRD 310 or ENGRD 312 AND ENGWR 300; OR ESLR 340 AND ESLW 340.
General Education: AA/AS Area III(b) (effective Summer 2017)
Enrollment Limitation: Students must be in a paid or unpaid internship, volunteer position, or job related to marketing with a cooperating site supervisor. Students are advised to consult with the Marketing Department faculty to review specific certificate and degree work experience requirements.
Course Transferable to CSU
Hours: 300 hours LAB
Description: This course provides students with opportunities to develop marketable skills in preparation for employment or advancement within the field of marketing. It is designed for students interested in work experience and/or internships in transfer-level degree occupational programs. Course content includes understanding the application of education to the workforce, completion of Title 5 required forms which document the student's progress and hours spent at the work site, and developing workplace skills and competencies. During the semester, the student is required to attend a weekly orientation and 75 hours of related paid work experience, or 60 hours of unpaid work experience for one unit. An additional 75 or 60 hours of related work experience is required for each additional unit. First-time participants are required to attend a weekly orientation and a final meeting. Returning participants are required to attend the first class meeting, a mid-semester meeting, and a final meeting and may meet individually with the instructor as needed to complete a work site observation and all program forms, receive updates, and assignments. Students may take up to 16 units total across all Work Experience course offerings. This course may be taken up to four times when there are new or expanded learning objectives. Only one Work Experience course may be taken per semester.

Schedule: Eight Week - Second, Oct 13-Dec 09
W         06:00PM-07:50PM LAB S.Jay                ARC MAIN DaviesHall 111  19844 
Textbook
TBA       TBA             LAB S.Jay                 TBA TBA                 19844 Textbook
The first class meeting is mandatory for ALL students.
SPECIAL NOTE: Important information regarding this class will be sent to you only through your Los Rios Gmail account. Be sure that you check regularly!! Check email today at https://apps.losrios.edu/login.html

Schedule: Full Term, Aug 20-Dec 15
T         06:30PM-07:20PM LAB A.Domek              ARC MAIN Lib Arts 126    19843 Textbook
TBA       TBA             LAB A.Domek               TBA TBA                 19843 Textbook
NOTE: This course is designated for students who are taking a Work Experience course for the first time.
SPECIAL NOTE: Important information regarding this class will be sent to you only through your Los Rios Gmail account. Be sure that you check regularly!! Check email today at https://apps.losrios.edu/login.html

TBA       TBA             LAB P.Sakakihara         ARC MAIN Online          19849 Textbook
NOTE: This course is designated for students who have already successfully completed a Work Experience course in a previous semester. This course meets online and also requires a face-to-face orientation meeting on Saturday, August 20 at 1:00PM-3:00PM in RM 126, a face-to-face midpoint meeting on Saturday, October 8 at 1:00PM-3:00PM in RM 126 and a final meeting on Saturday, December 10 at 1:00PM-3:00PM in RM 126.
SPECIAL NOTE: Important information regarding this class will be sent to you only through your Los Rios Gmail account. Be sure that you check regularly!! Check email today at https://apps.losrios.edu/login.html

Schedule: Other Term, Sep 15-Dec 08
Th        06:00PM-07:20PM LAB S.Jay                ARC MAIN Lib Arts 157    19848 Textbook
TBA       TBA             LAB S.Jay                 TBA TBA                 19848 Textbook
NOTE: This course is designated for students who are taking a Work Experience course for the first time.
SPECIAL NOTE: Important information regarding this class will be sent to you only through your Los Rios Gmail account. Be sure that you check regularly!! Check email today at https://apps.losrios.edu/login.html

TBA       TBA             LAB P.Sakakihara         ARC MAIN Online          19850 Textbook
NOTE: This course is designated for students who have already successfully completed a Work Experience course in a previous semester. This course meets online and also requires a face-to-face orientation meeting on Saturday, September 17 at 1:00PM-3:00PM in RM 126, a face-to-face midpoint meeting on Saturday, October 22 at 1:00PM-3:00PM in RM 126 and a final meeting on Saturday, December 3 at 1:00PM-3:00PM in RM 126.
SPECIAL NOTE: Important information regarding this class will be sent to you only through your Los Rios Gmail account. Be sure that you check regularly!! Check email today at https://apps.losrios.edu/login.html

Fall 2016 Class Schedule

Updated: November 21, 2016