Fall 2015 Class Schedule (ARC)



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MKT 300    Principles of Marketing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course provides a general overview of the principles of marketing. The marketing concept and customer satisfaction are a primary focus of the course. Topics include the controllable elements of the marketing mix (product, place or distribution, promotion, and price) as well as the uncontrollable elements of the marketing environment. It also examines the topics of target marketing, market segmentation, consumer behavior, social responsibility, marketing research, and international marketing.

Schedule: Full Term, Aug 22-Dec 17
MW        09:00AM-10:20AM LEC R.Morris             ARC MAIN Lib 002         12565 
Textbook
T         06:00PM-09:05PM LEC R.Morris             ARC MAIN Lib 002         10868 Textbook
TBA       TBA             LEC R.Morris             ARC MAIN Online          10046 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

TBA       TBA             LEC R.Condos             ARC MAIN Online          11622 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

TBA       TBA             LEC R.Morris             ARC MAIN Online          11832 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 310    Selling Professionally    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: The course examines the personal selling philosophy and career opportunities in professional consumer and business selling. The development of a successful presentation strategy is examined, and techniques are illustrated for the steps of selling: approach, sales demonstration, overcoming objections, negotiation, closing, and servicing the sale. It develops better selling and personal marketing techniques. Field trips may be required.

Schedule: Full Term, Aug 22-Dec 17
M         07:00PM-10:05PM LEC D.Carlson            ARC MAIN Lib Arts 121    10555 
Textbook


MKT 312    Retailing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is an introduction to the field of retailing. It covers various aspects of retailing, including store location and layout, consumer behavior, human resource management, merchandise buying, pricing, and promotion. Multichannel retailing is discussed, which includes stores, websites, catalogs, and telemarketing. Field trips may be required.

Schedule: Full Term, Aug 22-Dec 17
TBA       TBA             LEC R.Morris             ARC MAIN Online          11623 
Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 314    Advertising    3 Units

Prerequisite: None.
Advisory: MKT 300
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is an introduction to consumer advertising. It focuses on the advertising industry: advertisers, agencies, media, and suppliers. The course investigates how organizations identify and understand their target audience. Advertising media are studied in detail, including television, radio, magazines, newspapers, outdoor, Internet, direct mail, and other media. The highlight of the course involves working in groups, and developing and presenting an entire advertising campaign. This course is recommended for those interested in a career in advertising, or to help future entrepreneurs develop effective advertising for their business.

Schedule: Full Term, Aug 22-Dec 17
Th        06:00PM-09:05PM LEC R.Morris             ARC MAIN Lib 002         10894 
Textbook

Fall 2015 Class Schedule

Updated: December 8, 2015