Fall 2010 Class Schedule (ARC)



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MKT 300    Principles of Marketing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course provides a general overview of the principles of marketing. The marketing concept and customer satisfaction are a primary focus of the course. Topics include the controllable elements of the marketing mix (product, place or distribution, promotion, and price) as well as the uncontrollable elements of the marketing environment. It also examines the topics of target marketing, market segmentation, consumer behavior, social responsibility, marketing research, and international marketing.

Schedule: Full Term, Aug 21-Dec 16
MW        09:00AM-10:20AM LEC R.Morris             ARC MAIN Lib 002         10138 
Textbook
NOTE: This is a Web-Enhanced class, meeting in the classroom and online. Students must have access to a computer. Students will take quizzes and do other work online though the Blackboard system.

T         06:00PM-09:05PM LEC R.Morris             ARC MAIN Lib 002         12972 Textbook
TBA       TBA             LEC R.Morris             ARC MAIN Online          10142 Textbook
Mandatory Orientation:    Saturday, August 21    09:00AM-11:00AM Room R161
For more information about the course requirements, please visit the course website at www.arc.losrios.edu/online

TBA       TBA             LEC R.Condos             ARC MAIN Online          16416 Textbook
Mandatory Online Orientation
For further information about the course requirements, please visit the course website at www.arc.losrios.edu/online

TBA       TBA             LEC R.Morris             ARC MAIN Online          30859 Textbook
Mandatory Orientation:    Saturday, August 21    09:00AM-11:00AM Room R161
For more information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 310    Selling Professionally    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: The course examines the personal selling philosophy and career opportunities in professional consumer and business selling. The development of a successful presentation strategy is examined, and techniques are illustrated for the steps of selling: approach, sales demonstration, overcoming objections, negotiation, closing, and servicing the sale. It develops better selling and personal marketing techniques. Field trips may be required.

Schedule: Full Term, Aug 21-Dec 16
M         07:00PM-10:05PM LEC D.Carlson            ARC MAIN Rm 121          11566 
Textbook


MKT 312    Retailing    3 Units

Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is an introduction to the field of retailing. It covers various aspects of retailing, including store location and layout, consumer behavior, human resource management, merchandise buying, pricing, and promotion. Multichannel retailing is discussed, which includes stores, websites, catalogs, and telemarketing. Field trips may be required.

Schedule: Full Term, Aug 21-Dec 16
TBA       TBA             LEC R.Morris             ARC MAIN Online          16418 
Textbook
Mandatory Orientation:    Saturday, August 21    11:00AM-01:00PM Room 157
For more information about the course requirements, please visit the course website at www.arc.losrios.edu/online


MKT 314    Advertising    3 Units

Prerequisite: None
Advisory: ENGWR 102 or ENGWR 103 and ENGRD 116 or ESLR 320 and ESLW 320 or placement through assessment; MKT 300.
Course Transferable to CSU
Hours: 54 hours LEC
Description: This course is a study of the marketing promotional mix with special emphasis on the field of advertising. The course will cover the advertising message from initial research through the final advertising message. Different advertising media will be examined and compared.

Schedule: Full Term, Aug 21-Dec 16
Th        06:00PM-09:05PM LEC R.Morris             ARC MAIN Lib 002         13084 
Textbook

Fall 2010 Class Schedule

Updated: November 19, 2010